Role & Responsibilities:
- Manage time and priorities with Director of Digital Marketing on a daily basis.
- Responsible for PPC campaign setup, monitoring and analysis including :
- Working with Google Adwords, Bing Ads and Facebook Ads to execute paid search programs
- Monitoring daily budgets and performance
- Preparing reporting and analysis including real time modification based on results
- Always learn and stay up to date with the latest technology and paid search trends
- Proofread and QA all digital advertising programs to produce accurate, high-quality output that meets or exceeds DRMG standards.
Tasks
- Required Knowledge of Google Adwords (Search + Display), Adwords Offline Editor, Bing Ads, Bing Ads Offline Editor, Google Analytics, Google Docs, Google Sheets
- Prefered Knowledge: Facebook Ads, Facebook Business Manager, Facebook Power Editor, Call Tracking Metrics, SEM Rush, Google Keyword Planner, Harvest, Teamwork, Supermetrics
- Preferred Adwords Certified (Fundamentals, Search + Display), Bing Ads Accredited, Hubspot Inbound Certified, Other Google Adwords Certifications (Mobile, Video + Shopping)
- Preferred 1-2 year recent experience with Adwords/Bing Ads/Facebook Ads
- Assisting with budget monitoring (As low as $250/M, as high as $15,000/M and up) and budget pacing throughout the month to meet monthly spend requirements across Google Adwords, Bing Ads and Facebook Ads
- Monitoring, identifying issues with and optimizing accounts to meet key performance metrics (CTR, Conv %, CPL, CPC Management, Impression Share)
- Ad copy QA, writing, AB testing and optimization
- Search query monitoring – scanning through user queries and identifying negative keyword opportunities
- Landing page QA / Conversion Auditing
- Comfortable with PPC conversion audits, campaign expansion, campaign duplication, campaign refinement/optimization (identifying areas/ways to increase volume/spend where appropriate, identifying ways to drive more conversions or reduce CPL, identifying ways to maximize clicks for a total budget (ICC/ICPC) in accounts, identifying ways to increase quality scores in accounts, identifying ways to capture a higher impression share in accounts)
- Comfortable with Google Analytics data analysis and reporting
- Other digital marketing tasks as required
Required experience:
- 2+ Years recent experience with Google Adwords, Bing Ads
- Preference is given for Adwords certification
- 1-2 years of digital agency experience preferred