Meet Generation Z
Generation Z, or Zoomers, as they call themselves, are the newest cohort to enter the workforce. Born between 1997 and 2012, they’ve grown up with technology and are the first generation to be considered digital natives. They’re tech savvy, deeply care about social causes, and are the most diverse generation yet.
With the Boomers soon retiring, Gen-Zers are expected to make up 30% of the global workforce by 2030. This generation is unlike any other, and the same old recruiting tactics aren’t going to work for them.
7 Tips for attracting and retaining Gen Z
- Meet online
- Campus Recruitment
- Update job descriptions
- Promote healthy work/life balance
- Genuine corporate social responsibility
- Show clear growth paths
- Limit geographical barriers
- Meet online
With their social media experience, this generation sure knows how to sell themselves online, with 53% of college students believing the importance of growing a personal branding. Posting jobs or reaching out through LinkedIn is a great way to connect with these individuals.
- Campus Recruitment
In addition to online channels, Gen-Z job seekers still value face-to-face connections. You can build trust with this generation and even get further insight into what they’re looking for from employers. On-campus job fairs are a perfect strategy for connecting with the newest talent pool. To continue being invited back for events, maintain good relationships with the universities and colleges near you.
- Update job descriptions
Many of these individuals are eager to look for work but struggle to know where to start. According to a 2021 LinkedIn survey, 29% of Gen Z job seekers stated this as their biggest challenge.
Many job descriptions are mislabeled. There are tons of qualified candidates you might miss out on because of mislabelling your job postings. Entry-level jobs requiring three years of experience is something that just isn’t realistic when first breaking into the workforce.
- Promote healthy work/life balance
Have you ever heard, “I work to live, not live to work”? Well, that’s Gen-Z’s motto. Don’t mistake this for them being lazy, though. This generation will stay loyal and put in the work, but they also prioritize their health and well-being. Creating a work culture that focuses on work/life balance by introducing wellness perks and seeing your employees as more than a number will surely capture Gen-Zs attention.
- Genuine corporate social responsibility
80% of Gen-Zers look for jobs that align with their values and beliefs, so don’t think you can pull the wool over this generation’s eyes. Almost all companies center on diversity, equity and inclusion (DEI) in their missions but do they actually mean it? Gen-Z are like super sleuths in that they can spot inauthenticity a mile away. They won’t just take your word at face value so be prepared to back up your initiatives during interviews. Not sure how to prepare?
Here are some questions you can expect to test your DEI initiatives.
- Show clear growth paths
Unlike Millennials, who are invested in the gig economy, Gen-Zers are looking for long-term positions. Providing financial assistance for graduate degrees, on-the-job training, mentorship programs, and internal job boards are just some ways you can help further these candidates’ careers. This cohort will stay loyal to you as long as you have opportunities for them to grow.
- Limit geographical barriers
Gen-Z are digital natives. Even without formal education, many are well versed in technology and applying it. With Covid-19 forcing them into online learning the last few years, this generation is more than equipped for remote work. Location is no longer an issue, with three-quarters of Gen-Z stating they would like to work remotely. This is excellent news for employers as you’ll have an even larger talent pool to work with when hiring.
IT Recruitment Agency in Toronto | About Live Assets | IT Staffing Solutions
Live Assets is a boutique IT Staffing/Recruiting firm specializing exclusively in building IT teams of excellence for the Information Technology sector.
We are a small, but productive team that works closely together and has had a 96% success rate for the past number of years!
We have a diverse number of clients and industries and focus on both full-time and contract I.T. opportunities.
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